" I like crafting products both creative and technically sound with efficient workflows."
Felicito Rustique, Jr.
Content Management | Product Design | Web Development | Data Analysis | Digital Marketing | Secret Clearance
ABOUT
Hello! I want to help companies design and manage their websites and applications, promote their content, and analyze resulting data.
As a "Mass Communication Specialist" (MC) in the Navy, for the past 20 years, I've created and managed media products worldwide for public affairs teams through photojournalism, news writing, graphic design, radio & TV broadcasts, video editing, websites, and social media.
My work experience and skills makes me a creative and technical asset for any organization. I also like playing the drums. Have a nice day!
RESUME
SUMMARY
Content management professional with government clearance and expertise in product design, web development, data analysis and digital marketing
SKILLS
UX Design: User research, journey maps & flows, information architecture, wireframing, prototyping, responsive design, usability testing
Programming: Web, database, and software development with HTML, CSS, JavaScript, PHP, SQL, Java, Python, C++
Software: Adobe CC (Photoshop, Illustrator, Premiere, Lightroom, InDesign, After Effects, Dreamweaver), VS Code, Python IDLE, NetBeans, Eclipse, Jupyter Notebook, IBM Watson Cognos, Ableton, Maschine, Final Cut, Reason, Microsoft Office, WordPress, Elementor, Figma
Multimedia: Content management and production through photojournalism, videography, editing, news writing, layout & design, still & motion graphics, audio production, social media campaigns and public relations messaging
Management: Supervisory roles for team coordination, job delegation and tracking for timely, public affairs, website and SharePoint products
Certificates: Coursera - Google UX Design Professional, IBM Data Analyst Professional; IBM SkillsBuild - Cybersecurity Fundamentals, Web Development Fundamentals
RECENT EXPERIENCE
Web & SharePoint Manager - US Navy
Coronado, CA | March 2022 - Present
Assigned to Naval Special Warfare Command (NSWC)
Lead administrator/developer for command SharePoint home page and subpages for internal audience of ~11K personnel in NSW enterprise.
Managed group user permissions and executed daily site updates by promoting command events, information, and awareness campaigns such as suicide prevention, and producing over 150 news announcement posts with related graphics, resulting in a daily average of 20K home page visits by 4,500 unique viewers.
Created a Public Affairs SharePoint portal page and implemented a Power Automate workflow using an MS Form, List & Outlook for customers to request support, resulting in 340 successfully tracked and completed media production jobs.
Site manager for command’s public website, nsw.navy.mil utilizing AFPIMS framework.
Re-structured and re-designed 50 static web pages with new layouts and content showcasing print, photo, and video releases shared to external audiences and social media, resulting in a 25% increase in annual page views and 150% increase in annual followers and engagement on command LinkedIn and FB platforms from 2022 to 2023.
Generated 3 new web pages with infographics chronicling the history of NSW, from World War II to Vietnam, and 3 additional pages supporting Navy SEAL and SWCC recruiting efforts for support personnel resulting in 3% quarterly increases in site traffic.
Google UX Design Professional Certificate
Online | June 2024 - September 2024
Completed 7 Coursera courses to create a professional UX portfolio and qualify for in-demand UX job roles.
Foundations of UX Design: Identified job roles & responsibilities, the design process and accessibility.
UX Design Process: Empathize, Define, and Ideate: Created user personas, journey maps and flows, and defined goals.
Build Wireframes and Low-Fidelity Prototypes: Drafted a music-sharing app for mobile using Figma.
Conduct UX Research and Test Early Concepts: Conducted usability studies to refine app prototypes.
Create High-Fidelity Designs and Prototypes in Figma: Used design principles and systems while iterating.
Build Dynamic User Interfaces (UI) for Websites: Created a second, responsive version of app for desktop.
Design a UX for Social Good & Prepare for Jobs: Created a third responsive app/website for music lessons.
IBM Data Analyst Professional Certifcate
Online | June 2023 - Nobember 2023
Completed 9 Coursera courses to understand core principles of data analysis, manipulation, and visualization.
Intro to Data Analytics: Learned about data ecosystems and key roles and steps in a data analysis process.
Excel Basics for Data Analysis: Gained working knowledge of Excel and how to use it for analyzing data.
Data Visualization & Dashboards w/ Excel and Cognos: Communicated analysis findings w/ charts & graphs.
Python for Data Science, AI & Development: Worked with data and automated tasks using Python.
Python Project for Data Science: Used Pandas and Beautiful Soup libraries within a Jupyter Notebook.
Databases and SQL for Data Science w/ Python: Built SQL queries with real databases on the Cloud.
Data Analysis w/ Python: Imported data from multiple sources, cleaned and wranglee data.
Data Visualization w/ Python: Created interactive dashboards to present data and convey insights.
IBM Data Analyst Capstone Project: Assumed role of an Associate Data Analyst for a business challenge.
Certificate Software Development - California Institute of Arts & Technology (CIAT)
San Diego, CA | May 2021 - Feb 2022
Fundamentals of Software Design with Python - Created Python program prompting users to correctly list U.S. state capitals: replit.com/@STYSL/Capital-Quiz
Object Oriented Programming (OOP) with C++ - Completed C++ coding assignments utilizing stream and file i/o operations, data type manipulation, and function and class definitions: github.com/STYSL/C-Plus-Assignments
RDBM Systems and SQL - Created relational databases & queries using SQL commands w/ Microsoft SQL Server.
Front-End Web Development - Designed & coded personal website using HTML, CSS, and JavaScript to showcase self-produced digital content and web development skills: stysl.github.io
PHP & MySQL - Utilized PHP to process HTML forms, output results, and store, modify & recall information in MySQL databases: github.com/STYSL/PHP-MySQL
Python Fundamentals & Best Practices - Developed GUI applications & image-processing algorithms w/ functions and class definitions: github.com/STYSL/ASD210
PAST WORK HISTORY
Production Manager - US Navy
Coronado, CA | Jul 2018 - Mar 2022
Assigned to Navy Public Affairs Support Element (NPASE) West
Managed a department of 25 Sailors in administrative, training and job tasking for public affairs products
Deployed aboard USS John C. Stennis, USS Carl Vinson and USS America coordinating timely production, management and release of media products including articles, photos, videos, graphics, and publications
Public Affairs Coordinator - US Navy
Philadelphia, PA | Jun 2015 - Jun 2018
Assigned to Navy Recruiting District (NRD) Philadelphia
Acting public affairs officer covering southern New Jersey, Maryland, Delaware and Philadelphia
Coordinated setup and coverage of major recruiting events and media engagements
Managed command social media pages and produced post content
Content & Social Media Manager - US Navy
Manama, Bahrain | May 2013 - May 2015
Assigned to Commander, U.S. Navy Forces Central Command (NAVCENT)
Produced and handled both classified and released public affairs products in support of Operation Enduring Freedom (OEF) and Operation Inherent Resolve (OIR)
Managed command social media pages on FB, Twitter, and Flickr, and designed command website
Photojournalist - US Navy
Naples, Italy | Feb 2010 - Apr 2013
Assigned to Navy Public Affairs Support Element (NPASE) East Det. Europe
Supervised expeditionary public affairs teams and provided visual information support with releasable photos, videos, and news articles for base newspaper, U.S. 6th Fleet, European Command (EUCOM) operations, and Africa Partnership Station (APS) and Phoenix Express exercises
Deployed to Norway and aboard USS Gunston Hall, USS Simpson, USS Mount Whitney, and USS Swift to Greece, Mauritius, Israel, Cabo Verde, Ghana, and Nigeria
Videographer & Photographer - US Navy
Norfolk, VA | Jan 2007 - Jan 2010
Assigned to USS Harry S. Truman (CVN 75)
Completed video-related jobs ranging from high-paced video stories to briefs, ceremonies and DVD creation
Lead video editor and show intro creator for ship's weekly newscast
Trained media department Sailors on basic camera operation, shooting, scripting, and editing for video
Produced command studio portraits and photographed shipboard operations for release to major news outlets
TV News & Radio Producer - US Navy
Misawa, Japan | Nov 2004 - Dec 2006
Assigned to Armed Forces Network (AFN) Detachment 12
Provided command information, news, sports and entertainment to multi-service audience of 13,500 personnel
Operated complex digital broadcast, videography, editing systems, cameras and lighting equipment
Produced weekly radio and video news stories and newscasts for air on local, regional and global networks
EDUCATION
Google UX Professional Design
Professional Certificate | June 2024 – Sept 2024
IBM Data Analyst Specialization
Professional Certificate | Jun 2023 – Nov 2023
California Institute of Arts & Technology (CIAT)
Certificate Software Development | May 2021 – Feb 2022
University of California-Irvine (UCI) Extension
Java Programming Certificate | Sep 2015 – Mar 2017
University of Maryland University College (UMUC)
B.A. Digital Media & Web Technologies | Aug 2010 – May 2013
Defense Information School (DINFOS)
News Writing, Photojournalism, Video and Broadcast | Mar 2004 – Nov 2004
New York University (NYU)
B.A. Music Technology | Sep 1996 – May 2000
HOBBIES & INTERESTS
Lately, I've been playing drum covers. Every now and then, I enjoy making music tracks.
Whether it's from playing a drumset, using a drum machine or music hardware/software, I appreciate good beats and good sounds. My wife and kids are my best friends, so if I'm not at work, pursuing career development or tinkering on some drums, I like hanging out with them.